Posts Tagged ‘traffic’

Keywords

October 27, 2008

Keywords by Clemens

 

Keywords or keyword phrases are those terms that a potential customer uses on a search engine to look for a product or service that a website provides. So, for a jewelry manufacturer the word jewelry would be a major keyword. Keywords are the exact word or phrase surfers type into search engines to find what they’re looking for on the Internet. They are the essential elements in your website’s profitability and in many cases keywords will largely determine how much revenue you earn from the web. Keywords research is a part of optimization. This will bring you a targeted traffic from search engines, of course. Keywords have the valuable power of attracting search engines. This is a complex subject but simply put, keywords are selected carefully in an effort to attract as much search engine traffic as possible to a site. Keywords are words or phrases that users search for. Though any word or phrase can be used for this purpose, you want to ensure that those you choose would be used in a search. Keywords can be used in several portions/ codes of your web pages. Keywords could be placed into this text to influence ranking. However it was abused similar to the Keywords META tag and has befallen the same fate, meaning it is not as useful as it once was. Keywords aren’t just some words that allow search engines, like Google, to find your web site. Keyword can be single word, two or three words, multiple words and theme based. Keywords are very important. If you choose the wrong keywords you will miss your target market, and attract the wrong type of customer. Keywords are the terms or phrases that your potential customers use when they search for your product or service. When someone performs a search online using the keywords featured on your web page, your page will come up in the search results.